Amazon Keyword Tracking & Main Keyword Manager
How organic ranking works →Main Keyword Manager is a core module of SalesFortuna designed to automatically detect, track, and protect the highest PPC keywords inside your Amazon ad account.
Instead of manually monitoring search term reports and campaign structures, the system continuously performs tracking keyword analysis across products and match types. It ensures that critical traffic drivers are never lost, accidentally paused, or structurally misplaced.
Track critical Amazon keywords before lost visibility turns into lost sales.
For the query-level mechanics behind that data, see the Search Terms guide.
Accounts that need to protect revenue-driving keywords across Sponsored Products, Sponsored Brands, and Sponsored Brands Video.
Automatic detection, status tracking, and alerting for high-performing keywords based on sales, ACOS, CVR, and traffic contribution.
Stronger keyword ownership, fewer silent losses from paused or missing campaigns, and more stable paid and organic visibility.
Automatic Detection of High-Performing Keywords
The system identifies top PPC keywords based on real performance data - not just impressions or search volume.
Using keyword performance signals such as sales, ACoS, conversion rate, and traffic contribution, Main Keyword Manager builds a structured Amazon keywords list of your most important revenue-driving terms.
Advanced Tracking Keyword Control Across Ad Types
This module operates as an internal Amazon keyword tracking software layer embedded inside the optimization engine.
The algorithm automatically determines the list of Main Keywords for each product based on advertising performance. This allows tracking results and ensures the most important keywords are not overlooked.
For each Main Keyword, its current status and campaign information are displayed:
Campaign Types
- Sponsored Products
- Sponsored Brands
- Sponsored Brands Video
Campaign Status
- Active
- Paused
- Archived
- Not Created
Campaign Name (with the ability to jump to the campaign with one click to enable or change its status)
Main Keyword Paused
If a Main Keyword campaign is paused, SalesFortuna flags it immediately so the keyword does not disappear silently from your account structure.
- The system places an alert on the campaign with the note: "main keyword is not active."
- The paused state is visible directly in the Main Keywords tab.
Tracking Main Keywords Metrics
For each Main Keyword, the system collects metrics including:
- ACoS
- CPC
- Sales
- other indicators
The system functions as an internal Amazon keyword tracker that continuously monitors tracked keywords across ad types and displays the dynamics over the selected period. The user can:
- Select any period (week, day)
- View a graph showing changes for each keyword, which allows for quick assessment of keyword performance and strategy adjustments.
Protecting Advertising and Organic Positions
Losing visibility on high-performing keywords affects both paid traffic and organic ranking.
When optimizing advertising campaigns, the SalesFortuna algorithm checks the list of Main Keywords and takes measures to prevent the CPC from dropping more than 10% below the product price. Such protection reduces the risk of losing both paid and organic positions for these keywords.
Even if bids begin to decrease, the algorithm maintains a minimum click price to preserve competitiveness and organic visibility on the platform.
As a result, Amazon keyword traffic remains stable for your highest-performing terms.
For the ranking side of this problem, see the Organic Ranking guide.
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